Project: Be Whale Wise
Washington Department of Fish & Wildlife (2024)
I developed a comprehensive suite of graphics for the Be Whale Wise program, aimed at raising public awareness to help protect Southern Resident killer whales. The materials I designed included brochures, signage, educational diagrams, business cards, stickers, and a wide range of ad formats for both digital platforms and print publications.
To ensure inclusivity and broaden the campaign’s reach, I also created multi-language versions of key materials. These designs were tailored to resonate with diverse audiences while maintaining visual consistency and strong brand identity.
All pieces were crafted to clearly communicate safe wildlife viewing practices and promote responsible behavior around marine life, supporting long-term conservation efforts through impactful, accessible design.
Campaign: Habitat at Home
Washington Department of Fish & Wildlife (2023)
For the Habitat at Home campaign, I designed a complete visual identity system beginning with the campaign logo. This logo served as the foundation for a cohesive collection of print materials, including signage, brochures, stickers, and business cards—each adapted for various formats and sizes to maintain strong visual consistency across all outreach efforts.
To create a distinct and contemporary look, I assigned one of the official agency colors as the primary branding color for this campaign. I paired it with black-and-white animal illustrations to create strong visual contrast, enhance accessibility, and keep the overall aesthetic clean and modern. This approach not only reinforces brand recognition but also appeals to younger audiences.
The design strategy supports the campaign’s mission to increase biodiversity by encouraging the planting of native species and promoting coexistence with local wildlife. Through thoughtful design, I aimed to make the message more engaging, approachable, and action-inspiring for the next generation of conservation advocates.
Campaign: Watchable Wildlife
Washington Department of Fish & Wildlife (2024)
The brochure and sticker I designed for this program received national awards from the Association for Conservation Information (ACI).
The brochure was created to introduce Washingtonians to the Department’s wildlife viewing resources, encouraging safe, ethical, and inclusive wildlife experiences.
The accompanying sticker was designed to highlight the marine side of Washington’s Watchable Wildlife. Featuring local species and conservation messaging, it helps promote the state’s vibrant marine wildlife viewing opportunities and ongoing efforts to protect these ecosystems. The sticker includes a unique design where the center circle can be peeled off, while the outer square contains a QR code or URL link, directing users to more information.
I also contributed to the campaign’s social media content to help broaden its outreach and engage digital audiences.
Flyers
Washington Department of Fish & Wildlife (2024)
Brochures
Washington Department of Fish & Wildlife (2023-2024)
I have designed numerous brochures that closely follow the agency’s branding guidelines, including approved color palettes and typefaces. Each brochure was created with both accessibility and visual clarity in mind to effectively communicate with a wide range of audiences.
In addition to design, I managed the full print production process—working directly with vendors to collect quotes, select appropriate paper stocks, review color accuracy, and approve print proofs. I ensured each piece met high standards for quality, consistency, and accessibility. I also maintained organized records of invoices and production details for future reference and budgeting.
